Minuto: the optimal treat for every coffee liker

Posted in: Blog, Made in Italy
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Is espresso coffee a one-gulp operation? Not necessarily, but the “Minuto” will make it a longer lasting treat.

We brought the new Minuto Croccantino to make espresso coffee longer and more pleasurable. Our new format is the best match for those want a fine chocolate treat without involving in 3 or more bite bars.

How long should my espresso coffee last?

If you travelled in Italy you know that here coffee is a different experience. We stay at the counter for a very few minutes, swallow our hot espresso and out of the “bar” (coffee place) before 5 minutes have even expired. Why is that? Isn’t it the country where slow food were invented? Where most of the life is about eating, cooking and talking about food?

Well, there is a reason for that.

Espresso shots go ‘bad’ in mere seconds. It has to be drank until is very hot. As a matter of fact we store the small cups on top of the coffee machine in order to keep them super hot. Sometimes the small cups are very thick to save the high temperature for longer time. The espresso is short, hot and its life is great but ephemeral. So the it is the life of the espresso break.

Life is short break shouldn’t be.

After about 30’’ the break is finished. Minuto is a one bite croccantino chocolate minibar to have when you feel like chocolate or sweet and you don’t want to involve in an entire bar.

Small is beautiful

We are living in a time of downshifting. Going by bike it is considered cool, having a small pretty house is cute, buying less food is sustainable. We are into this behaviour. We thought that making a one bite chocolate from our croccantino would have been a good idea. The preorder told us that we were not so right. That was an awesome idea! We are receiving so many orders!

Maybe it depends on other factors like the new filling: pistachios from Bronte, a small town in the heart of Sicily became famouse just for their pistachios.

Antonio and Giovanni are ready to welcome you in Tourin!

For the public

We are presenting the “Minuto” at the Food event in Torino: Salone del Gusto. Pavilion: 3 – Booth: 3A 102, 23rd – 27th Oct.

RSVP by our Facebook page if you can. You won’t regreat

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